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Geoffrey Gould
Reports from the set/s...
Pedigree® "Crazy Pets"
2009 Super Bowl national commercial

Friday October 31. 2008
Callback
I'd had an audition the week before for Pedigree®. As often the case, I felt I could have done better. As often the case, I "therefore" got a callback. I thought I did a little better, but I wasn't sure.
For one of the segments, I was playing a postal carrier who gets chased off the property by the household pet.

Monday November 03, 2008
On Avail
Saturday I received an email from my agent in the afternoon that I was On Avail from Tuesday the 4th through Friday the 7th.
Then comes Monday; I get a call that my On Avail status was extended through Saturday the 8th, and that the production company wanted to be sure I was still available.
Another call a while later that "if" I get booked, I would have a wardrobe fitting that afternoon, in Venice. Ellie and I deduced it would be on Venice Boulevard. Due to the calls from production, we figured that it was Most Likely I would be booked. As at work I have no cell signal, I decided to stay home the next day for when the call came in.

Tuesday November 04, 2008
A silent phone, while the country dies
There's an aspect of the Universe that my brother and I call Doing The Magick. This is how reality manipulates peoples' lives; if one expects a bus, the fastest way for it to come early is to start walking towards the next stop... and it will roar past you between stops. Sometimes this can be manipulated right back, but this day it got me. Had I gone to work, then the call would have come in that I was booked on the commercial. So obviously by staying home, no word came in.
Meanwhile, my calling service called, albeit aware I was unavailable Friday, I was told Central wanted me for an episode of The Office for Friday. We agreed my being On Avail normally would negate that, but we also agreed we had no idea if I would be needed for the commercial Friday or Saturday or even Thursday. Lou put me down as "tentative" for The Office, in case it became clear that Friday became available...

Wednesday November 05, 2008
Guy Fawkes Day
Instead of skipping another day's work, I went to work, planning after 9am to check my messages every hour or so.
At 2:13pm the call had come in (predictably, shortly after checking for messages). I also got a call from my calling service; seeing if I "could be" available Thursday as I was picture-picked for something. I neglected to ask for what, but did let them know that Friday seemed still a go for The Office.
My producer friend, getting ready for AFM that weekend, dutch-treat took me out to dinner as congratulations. While there I got a call from Josh, providing me with my next-day 8:30am calltime and crew parking location in Tarzana. He took down my email for me to be send me a copy of the crew-parking map. When I got home Brendan Vaughan (in the morning with whom I'm to check in), had sent it along. On the callsheet (a copy of which was included), I noticed there would be two pet owners, Arleigh Castle and Clint Culp, the latter of whom I saw at the callback, who when done, had left and they called him back to return.

Thursday November 06, 2008
Shoot
With an 8:30am calltime, I mistakenly took the express bus, unaware it would not stop at Tampa, a major cross street, and quite near crew parking. The next local bus back was too far away timewise, so I caught the express bus back in hopes from its next stop a local bus would get me back to the crew parking lot in time. Thankfully the bus halted at a red light right at crew parking location, and the driver was surprisingly helpful enough to open the door and let me out (normally an MTA driver will go on obtusely for eight minutes why they "can't" open the door, instead of just opening the door).
From crew parking I caught the next shuttle van to where catering was set up and I had my breakfast, and eventually found someone with whom to check in. The first segment of the commercial was being shot around the corner, and I was given a room in which I could wait. Unfortunately it was also being used as the production office, so I couldn't exactly stretch out. A shot breakdown clarified they would not get to my segment until just before noon.
At least it was relatively amusing; the two-way radio played the AD instructions to the set, and I got to hear various things that could have gone more smoothly. Generally this meant "civilians" drifting into the shot, one backgrounder hoping there was time to go to the bathroom but relenting when it was hinted someone else would do the background's bicycling business, et al.
Clint Culp and Arleigh Castle arrived, and the three of us got our wardrobe. Clint had a bathrobe and Arleigh a morning housedress, and of course I received a postal carrier uniform.
I was informed that this was not merely a national commercial, but it was to premier during the 2009 Super Bowl. At first I was told this was a rumour, but quickly enough it was stressed throughout the enthusiastic crew and friendly ad-client producers. Clint said in the initial breakdown he received it declared it would be a Super Bowl spot.
This would make my third national SAG commercial I'd booked. The first, while Taft Hartley'ing me "into" SAG (making me SAG eligile, at any rate), outsized me so I received no residuals. My second national commercial was booked, filmed; the ad clients on hand loved it... then silence. No holding fee, no word, no airing. Based on results, the funny spot simply never aired, if it was even completed.
While waiting to be called for set for the current commercial, I checked and found I had a phone message: my agent, conveying an additional aspect to the commercial. To help promote the spot, we were each to be interviewed in character... and it would provide a second contract to that effect, to run online for a year and a day or so.
Also while waiting, set PA Jesse Carlson came up to say hello. It was awesome to see him, considering Jesse had been the producer on the indie short film The Champ, on which I worked, playing the Mad Scientist.
After around 11am that segment was complete, and everyone came back to our area. Clint, Arleigh and I were brought to hair and make-up, and then we were brought down the street to the house being used. The shot breakdown originally had their pet Bruno coming from around the house, but now it would emerge from the open front door.
As I did get to say the same line as from the audition and callback, I was body-mic'ed.
It was becoming clear that there might be only one pet owner, and eventually while spending most of the day there, Clint was wrapped. At least he would be paid for being booked and being there, but that was as far as it would go for him. He didn't mind: such had taken place before.
Diminutive and seemingly frail, albeit deceptively so, Arleigh is a sweetheart, and similar to the luck of Clara Peller, this commercial could end up helping Arleigh tremendously, at least via the online interview aspect. Later she would demonstrate an amusing Margaret Dumont aspect of being totally unaware at how hilarious she can be. She had no problem chasing and calling after "Bruno" (whose actual name was Ira).
Meanwhile I got quite a workout throughout the day myself. I lost count how often I got to depart the property at a full run. The directors were Patrick von Krusenstjerna and Ole Kristian Krogstad, whpse surnames I would eventually learm as, at the time their surnames were not on the callsheet. During a momentary lull during the shoot day, I inquired of Patrick his surname, but his surname being either Norwegian or Swedish (I confess I do not know which), he said it once... and I wouldn't even risk trying to pronounce it. At the shoot Patrick just went by Traktor, after his production company.
First Assistant Director was David Dean, who on our meeting, stressed to me that (an important aspect of) his job was to make sure I Was Comfortable. I assured him I was very experienced at physical comedy, so should anything as-yet-unscripted be required, that I would be up for it (including [but not limited to], Bruno managing to knock me down, standing or sitting on me, et al).
Patrick was a great director, and was patient not only with me but with Ira's performance. Patrick was very good at communicating what adjustments he wanted me to make (I just hoped my adjustments were accurate reflections of what he was conveying to me).
As early as the auditions, I named Arleigh's character. At the first audition, it was suggested to say a "little hello" to the home-owner. My full given name is Geoffrey Lawrence, and Lawrence is also the surname to an aspect of my mother's side of the family, so as a meta-joke and a bit of a shout-out I exclaimed, "Good morning, Mrs. Lawrence!" At the callback I retained it, and it stuck within the commercial itself (during the interview later, Arleigh gave herself the given name of Sheila).
Based on the camera angles and thermal images being burned and added to the storyboard (essentially on-the-fly frame-grabs), unless they did some judicious editing, I would have some considerable coverage.
We never stopped for lunch or any sort of meal break (e.g., an hour of overtime and two hours of meal penalties). The background and those from the first segment were fed a meal; the second AD C.J. retrieved some food for me. "Unfortunately," anytime I had a second with which to eat one to two bites, I'd be called back to my first position.
The contract and paperwork and such was finally given, but as with available time for any attempt at eating, I barely had time even to look over it/them.
Finally the gate was checked for the last time, and the commercial spot was wrapped.
But we weren't done.
From the ad agency, Chris (Adams?) reiterated to me about the interview, for which I was ready. We decided to let Arleigh go first. She was hilarious. Her improv was concise, and very sweet, and hence, extremely funny. At one point she asked if what she was saying was any good. She was strongly reassured she was doing great. Aside, we likened her innocence to the hilarious Margaret Dumont, famous for being unaware she was doing comedies.
Ad agency clients Margaret and Guia, were wonderful and supportive. Right as we wrapped, Margaret took a photo of me with Arleigh and Ira (which I promised would post only after the commercial begins to air), which she said she'd email to me (as of the end of January 2009, she didn't). I provided Guia my email (when I thanked her via email from her card she provided me).
When Arleigh was done, the camera was set up for me. A sheet of paper with "suggested" lines was provided. I was assured I could make the lines my own, go where I wanted with it, et al. They did slightly stress I include the "She should just get a dog" reference.
As my mailman character clearly considered Bruno an ongoing nemesis, I took the slightly dark humoured lines and went a little darker with them; very dry and dead-pan, and my off-screen "interviewer" frequently bowed in efforts to keep from laughing out loud. We ended with my taking off at a run, as though Bruno was coming up from behind the camera. On returning, I completely forgot to retrieve and retain the dropped sheet of paper with the lines.
On my way back to the trailer, I checked my messages, finding my calling service, seeing if it could be clarified if I was available the next day for The Office. I assured him I was, and I was listed as confirmed for the shoot the next day.
I finally managed to fill out the paperwork, and on changing to my own clothes, discovered that wardrobe had left... and my own socks were missing. The ones I'd been given were snug and by then digging into me, but the assist provided me with a new pair of socks, still with th'$4.95 price on'em. Still, they were black and fit quite comfortably.
C.J. was aware that as I did not have a car, I didn't have to go back to crew parking, and he instructed the shuttle driver to take me to the nearest bus stop. As we approached Ventura Boulevard, an express bus zipped by. But as we approached the next nearest bus stop at Reseda, the next express bus crept up directly behind us. As we were at a red light, I was able to hop out, race to the stop before the bus arrived, and caught it back to Universal.
So the commercial was scheduled to start its run February 01, 2009 during the Super Bowl. This also meant once it began airing, it would be available via YouTube and/or MySpace vids, and I could then embed it below... Margaret and Guia each strongly assured me I would receive a DVD copy, so with adding it, I would be able to update my demo reel. I could also post frame-grabs from it, once it began to air, whether by February first and/or when it became available for viewing online. I certainly hoped they would provide me with the finished web-based interview segment/s as well, plus the Making Of stuff being filmed right and left throughout the shoot.

Sunday January 25, 2099
A chat with Arleigh
My friend Joshua texted me in the morning regarding his appearing on that evening's episode of The Girls Next Door. I knew that generally at various events, Josh tends bar at the Playboy mansion. For a horror film (The Telling), being produced by one of the girls, Josh was 2nd AD, as he's experienced in such, my having worked on Midnight Meat Train in which he was 2nd AD (he and I also attend GallifreyOne each Presidents Day Weekend).
In the evening whilest I was watching the playback of the episode, I could hear my phone ringing in the other room, missing it by scant seconds as it went to voice mail. When the message was done and I was notified I could hear it, it turned out to be Arleigh Castle.
I returned her call; she reported that, not having a computer herself, a friend of hers had come across This Page, and she wanted to clarify if I had written it or if it was another source. She and I pleasantly chatted for a while: having received no word one way or another (as well), she had not been sure whether our commercial would even be airing. I assured her that I had come across an online article specifying our segment of the commercial being in the spot, and that there had been more than one article, so similar in text that I could assure her that most likely it was from a press release from Mars Pedigree's ad agency.
We suspected that we'd probably have no response from Margaret, Guia or the ad agency in general until after the spot airs... Once it airs we'll be in touch in celebration: Arleigh stressed how funny she felt I was for the spot, watching me running from Ira/Bruno.

Tuesday January 26, 2009
Bruno's out of the bag...
Arleigh called again, having been notified that ABC Television earlier in the day had done a piece about the upcoming Super Bowl spots and that ours had been one of those shown. A friend of hers had seen it. I went to the ABC website but could not find any related video, when during a google search I stumbled across this article:

Pedigree First Ever Super Bowl Ad
Pedigree® gets into the Super Bowl Ad game with their first commercial to ever air during the much loved Super Bowl. The Pet food marketer is known for ads that tug at our heartstrings, for the Super Bowl they are going for laughs, and this spot accomplishes just that.
For its first Super Bowl commercial, Pedigree® goes for laughs to highlight the role pets play in our lives. The 30-second ad, which will run during the first quarter of Super Bowl XLIII, imagines life with wild animals instead of dogs: a dog sticking its head out the car window is replaced with a wild boar, and rather than a pup chasing the mailman, it's an ostrich, this one should make the top 10 ads of the game on the ads meter.

The spot was on the page, based on the Pedigree YouTube profile, the spot had been uploaded around 6am this date, along with the corresponding Behind the Scenes interviews! The interviews are slightly truncated, not surprisingly. Only one of my lines was there (though we do get to see some of the street-run footage), and while Arleigh's spoken name of Sheila isn't included, the subtitle for the spot renamed her simply as Esther. Also, pleasantly enough, Clint Culp is "at least" in the Behind the Scenes video, interviewed as Esther's son...
Seeing it Sunday during the Super Bowl itself is going to be awesome...!

Tuesday January 27, 2009
The official online tie-in site found...
My friend Sheldon saw the YouTube video and pointed out something that in my thrill of seeing the spot I had completely overlooked: that the spot's closing voice-over is none other than David Duchovny!
My friend Dave was able to download the YouTube video and provide me with frame-grabs (see below), albeit neglecting to include a few "good" shots of the back of my head, in which house-emerging Ira can be seen.
Puzzlingly, my segment's Behind the Scenes video was briefly taken down and put back up at YouTube... I then noticed that, just as the actual commercial spot ended, the video freeze-framed on the website URL dogsrule.com (which obviously I immediately checked).
dogsrule.com is the official tie-in site, at which visitors could view the four Behind the Scenes videos, as well as view the Super Bowl spot itself. The visitor count was high already (well over thirty six thousand), so the site must have been up for a few days by the time I had found it. As one can share/promote the site via one's Facebook and/or MySpace (and able to share/promote via a few other sites), I took advantage of that function. With MySpace it created a bulletin; on Facebook it added it as an announcement on one's profile. For each video viewed, Pedigree would donate dog food to an animal shelter.
Awesome.
An an animal lover and one who back east worked for four years as Animal Control Officer for an animal shelter (being in service to three communities), it makes me that much more honoured to have worked on this production.

Wednesday January 28, 2009
Pre-premiere
Arleigh called me just in time to notify me and thereby for me to catch (and record), the afternoon ABC News on which another piece ran regarding the Super Bowl spot/s. Even for the teaser was my close-up (e.g., my head turning around to begin to flee). Of the four segments they showed the first three (Arleigh, Ira and I being still the second segment of four), and the Duchovney tag line (sans the dogsrule.com URL). This sets up a grey area. Does this constitutue an "airing"? While the entire commercial was not shown, my entire segment therein did air on television, and this was the third such of which I was aware (having been notified at least by east coast friends who came across it during two different news pieces, both on ABC). How many other news stations around the country could be doing similar if not identical stories that have aired the spot?
I figured that what with my being provided a DVD copy from the ad agency, plus its powerful campaign for canine adoption, I could certainly let these preview airings slide as being "promotional."

Friday January 30, 2009
Daily ABC airing
A local film producer friend of mine called; her mother in Kentucky had contacted her, inquiring as to whether a postman being chased by an ostrich was my commercial. My friend's mother had been aware I had a Super Bowl spot, did was unaware of the product, yet had recognized me from it. Yet another ABC news show had aired the spot in another story about upcoming Super Bowl ads. This seems to make it air at least once every single day this past week. Apparently it shows the first half to three quarters of the spot, omitting the Max the water buffalo and sometimes the boar, but they have always shown Rusty the rhino and Bruno the ostrich segments.
So far from friends (who've either seen it on the ABC news stories or at dogsrule.com), the review I've received is that it is my second line is what makes the whole commercial, and makes them laugh out loud. (My personal thoughts also lean also towards Arleigh's great "Bad bird" line delivery...)

Sunday February 01, 2009
Airing... "missed"
Super Bowl commercials The cable TV goes through my roommate's computer; 95% of the time there's little conflict over it, but this day my roommate was working on something so he set the Direct TV just to record the Super Bowl, negating my ability to watch its on-air debut when it took place.
Thankfully I had numerous friends throughout the country all watching, and most of whom notified to let me know At What Time it aired. I was aware it would air during the First Quarter, and while seeing if the spots might be airing online at the same time, I did come across another positive article about the Pedigree spot.
Based on reports from the west coast, east coast (and Arizona), the consensus was that it aired :09 past the hour (4:09pm pacific time, 5:09pm mountain time, 7:09 eastern time, etc.). Another report was that the First Quarter apparently did actually end before the commercial block during which it actually aired (maybe it was a short quarter...).
After finally having televison access and playing back the first part of the game and through to my spot and other commercials, my friend Dave from back east emailed me that at hulu.com one could vote for one's favourite Super Bowl spot.
At the hulu.com/superbowl page, one could do a page-search for pedigree, select the little round hole and click on vote (at least through Monday the 2nd). The commercial (with a slightly larger image). is also viewable here as well as at dogsrule.com and YouTube.
A local friend notified me that while watching Animal Planet, during the Puppy Bowl which aired during the Super Bowl, she came across my spot there.
Dave pointed out the spot could air right and left during the Westminster Dog Show which will air February 9-10, 2009... as Pedigree sponsors it. At the Westminster Dog Show home page, the Pedigree-sponsor ad-link goes right to the dogsrule page...
At the time of this update, at dogsrule, there have been just over 225,250 views...

Monday February 02, 2009
Gone viral...
On getting home from work and checking new comments on my MySpace profile, my lovely friend Christina reported that the commercial was Graded A by Time/CNN
Looking over the seeming mass of links above, here is What's What Where, from what online video sources I have found (when I say "spot," I refer to the entire commercial)...

Tuesday February 03, 2009
Hulul voting results
With voting completed at Hulu, despite one having to count videos manually (no indicate as to which video got how votes), out of 62 videos, the Pedigree spot came in as #36.

Thursday February 05, 2009
Adblitz results, and the last of the November 2008 shoots airs
The voting "results" went up on YouTube.com/Adblitz this morning, but only declared the Top Five, so my Pedigree® commercial could have been ranked #6 or #60 for all they're telling. At least with hulu.com they placed the videos in order (presumably), so at least one could count them manually as to what ranked what.
Meanwhile my The Office episode Lecture Circuit was scheduled to air this evening. I contacted my friend Dave to record it; however we learned the episode was the first of a two-parter and clearly the scenes on which I worked would air the subsequent Thursday.

Tuesday Febuary 10, 2009
Duchovney Rules...
I tried taping each night of the Westminster Dog Show, but really only got this evening's closing night ceremonies. As to Pedigree as the sponsor, et al, most of the Pedigree spots were David Duchnovney voice-over spots set in shelters. The Crazy Pets spot did air, twice, once at 5:53pm and again at 6:45pm Pacific Time.

Sunday February 15, 2009
More than I believed
During a brief programming lull at GallifreyOne, I went outside to check my messages (as inside the hotel my phone gets no signal). Apart from my producer friend reporting she may be going out of town in a few weeks or so (meaning for me dog-sitting), my mother had called to thank me for a Valentine's Day message I'd left the day before. I called each of them back, during Mom's call of which we discussed the Pedigree spot.
I told her how it only aired twice the final night of the Westminster Dog Show, but she countered that a friend from church had told her that he had watched the entirety of each night, and that the spot ran many times on the previous night/s.
(A friend with whom I commute each morning reported seeing it during an episode of Ugly Betty.)

Thursday February 19, 2009
Any time now...
Checking my rental box, I received a [private sector/non-federally connected] holding fee for the first 13-week cycle (hopefully the first of many).

Wednesday Febuary 25, 2009
It's a start... hopefully...
When actor friends learned I had done not only a national spot but a Super Bowl premiering spot, I was "quoted" residuals-payment amounts ranging in the thousands. Around the time my Pedigree spot began to air, one actress friend of mine related that she had done a national spot for Weight-Watchers, and that three weeks from its debut date, she began to receive residual checks in the amount of over four thousand dollars, and each month for the subsequent six months no less than four thousand dollars in residuals.
My first residuals check came in, and deducing that the spot clearly was only airing on cable stations and not networks, it was a little less than anticipated, by about 90% of the veteran actors' predictions, and less than half of my friend's Weight-Watchers payments. Considering the video viewing count at dogsrule.com has been "stuck" at 2,243,847 for several days now, I think people are "forgetting" to go to that site (as the spot is for a cause rather than a "product," on a practical level it should air three to six times as much).
Arleigh and I spoke, and she concurred receiving the same amount... actually a hiccough more as she'd provided most of her own wardrobe, which was cool. Had the residuals check been even half of what my veteran actor friends had predicted, I probably would have gone out and acquired a postal uniform for my actor wardrobe.
While I did pay in advance for a couple of months some of my more regular bills, as I am unsure as to what amount might be for next month, I have had to be very frugal with what I received (e.g., so much for getting new glasses with a clearly-needed new prescription). Hopefully it is realized they have to blitz the spot more openly: also on the networks big time.

Thursday April 09, 2009
Earlier copies acquired
Every so often I do online searches to see if anything on which I've worked may have surfaced on YouTube or such. I came across a British site in England that had the Botulism promo spot I did for the Game Show Network, but to download it I would have to subscribe. Before doing so, I came across another site which contained not only the Botulism spot, but also my Cardinal Beer Heaven and Hell and my award-winning Volvo Stray Dog spots! All as QuickTime .mov files, the site even already had the Pedigree Crazy Pets spot.
Having so much more of my work than the British site, I subscribed for a month ($29.99), I was able to download the spots, finally acquiring the copies that should have been provided by the ad agencies.

Thursday February 04, 2010
Time Jump: online update/s
Farther down I mention the removal of the official removal of the YouTube videos from the official Pedigree channel profile. This time-jump indicates I removed the now-broken links to the now-removed videos.

Geoffrey Gould with costar Arleigh Castle at the Super Bowl 2009 commercial shoot, November 2008
With costar Arleigh Castle at the
Super Bowl 2009 commercial shoot,
November 2008.
Geoffrey Gould with directors Ole Kristian Krogstad and Patrick von Krusenstjerna at the Super Bowl 2009 commercial shoot, November 2008
With directors Ole Kristian Krogstad
and Patrick von Krusenstjerna at the
Super Bowl 2009 commercial shoot,
November 2008.
Geoffrey Gould With Arleigh Castle and Clint Culp at the Super Bowl 2009 commercial shoot, November 2008
With Arleigh Castle and Clint Culp
shortly before heading over to set.
Geoffrey Gould with Ira, who plays Bruno in the Super Bowl 2009 commercial shoot, November 2008
With Ira, who plays Bruno
Geoffrey Gould arriving at the Lawrence household in the Super Bowl 2009 commercial Geoffrey Gould arriving at the Lawrence household in the Super Bowl 2009 commercial Ira [as Bruno] emerges from the house in the Super Bowl 2009 commercial Geoffrey Gould fleeing from Ira [who plays Bruno], in the Super Bowl 2009 commercial
Geoffrey Gould fleeing from Ira [who plays Bruno], in the Super Bowl 2009 commercial Geoffrey Gould fleeing from Ira [who plays Bruno], followed by Arleigh Castle [who plays Ester Lawrence], for the Super Bowl 2009 commercial; used as bonus video Geoffrey Gould fleeing from Ira [who plays Bruno], followed by Arleigh Castle [who plays Ester Lawrence], for the Super Bowl 2009 commercial; used as bonus video Geoffrey Gould as Postal Carrier being interviewed for the Super Bowl 2009 commercial bonus video

Saturday May 09, 2009
What better way to spend a Saturday than randomly to stumble across a then-current reference to my Super Bowl spot...?
With the obvious cessation of the commercial in March, what with no residuals check in April, it would appear updates to this page would be unlikely. Then I came across a film maker's Super Bowl Ad choices video he'd made for YouTube even before they aired:


Top 10 Superbowl Ads of 2009

As always I like to give credit where it's due [according to the Philadelphian's YouTube bio]:
Kevin Nalts is a sophomoric adult who does pranks, candid-camera style shorts, sketches, and goofs with his four young kid. By day he is a marketing director of a Fortune 100 healthcare company.
[I think he meant to say "his four year old kid," but don't quote me... Oh wait, I think I just did...]
From his webpage bio:
"Kevin Nalts is one of the most-viewed YouTube comedians with more than 777 short online videos seen more than 64 million times. By day he is a Marketing Director at a Fortune 100 company, and speaks, writes and consults in the area of online marketing and viral video."

Kalts presents Best & Worst of Super Bowl ads 2009

Monday August 17, 2009
Missed new-contextual airing
Upon receiving a much-needed residuals check towards the commercial airing on an edition of World's Funniest Commercials 2009, I quickly did some digging and discovered that it aired June 29 (would have been nice had someone given me a heads up...), on TBS, that it was hosted by Kevin Nealon, and it has an official site at which the video can be viewed and on which visitors can rate each spot they view.
So far (as of this entry), the spot has had 478 views, and the average rating overall has been 8.7.
Please do feel free to visit the ad and rate it a 10...

Thursday February 04, 2010
Current online viral update/s
A while ago I'd checked and discovered the YouTube video/s were removed. However, the videos themselves are still viral enough to be viewable online, even on YouTube:

  • A compilation of the [top eleven] funniest 2009 Super Bowl commercials (Pedigree spot kicking in at time mark 4:41).
  • A year later, it was still on hulu, but after the 2010 Super Bowl, it was removed.

Sunday February 07, 2010
Subsequent Super Bowl
Longtime friend Burt West notified me that CBS Channel 2 picked my 2009 Super Bowl Spot as "one of the top three finalists" from last year. He added, "The CBS program highlighted the spot several times during the show," though another friend's Kentucky-based family aspect of CBS apparently did not discuss or air it.

2009 Greatest Commercials

Monday February 15, 2010
The east coast confirms... and corrects...
My mother called to notify me she learned that just before the Super Bowl they did the Best Super Bowl Spots type show, and that my Crazy Pets spot was voted the #3 top favourite Super Bowl Spot of the decade, not just of 2009 as I previously thought. A friend of hers saw it, and if they did not delete it they will get to her a copy of the show. She said they also aired the spot as a regular spot early in the game itself, but I'll have to check on that.

Tuesday February 16, 2010
Yep, it counts
My agent got back to me quickly and clarified that yes, for the Super Bowl's Greatest Commercials special on CBS, I'd be receiving a theatrical usage fee (compensation for labour). They had actually sent her the contract regarding it back in December; however, they never know until the very end as it which commercial is going to run.

Monday March 22, 2010
More found than received
I emailed my agent the night before, inquiring after the re-usage payment, as I'd yet to receive it.
After never receiving the promised DVD copy of the actual commercial and/or the Bonus Video, and having to acquire them elsewhere, somehow I came across this online article at NewsInfusion, which not only contained a video of the entire spot, but also Actual Behind The Scenes footage of the making of the spot:

Time Jump: Checking in early 2012, the Newfusion page has been taken down.
The saved video here
If the Media Player image seems tiny,
half-reduce the screen then re-maximize
.
Just the video: saved as Quicktime)

I saved it and was able to obtain some albeit grainy frame-grabs:

Geoffrey Gould behind the scenes making the Super Bowl 2009 commercial shoot, November 2008 Geoffrey Gould with costar Arleigh Castle behind the scenes making the Super Bowl 2009 commercial shoot, November 2008 Geoffrey Gould with costar Arleigh Castle behind the scenes making the Super Bowl 2009 commercial shoot, November 2008
Geoffrey Gould with costar Arleigh Castle behind the scenes making the Super Bowl 2009 commercial shoot, November 2008 Geoffrey Gould with costar Arleigh Castle behind the scenes making the Super Bowl 2009 commercial shoot, November 2008 Ira the ostrich as Bruno, with costar Arleigh Castle behind the scenes making the Super Bowl 2009 commercial shoot, November 2008
Ira the ostrich as Bruno, behind the scenes making the Super Bowl 2009 commercial shoot, November 2008 Directors Ole Kristian Krogstad and Patrick von Krusenstjerna, behind the scenes making the Super Bowl 2009 commercial shoot, November 2008 Directors Ole Kristian Krogstad and Patrick von Krusenstjerna, behind the scenes making the Super Bowl 2009 commercial shoot, November 2008

Tuesday October 19, 2010
Viral, the spot and accompanying video are still out there...
Happening around on YouTube I came across that the video, now so viral, still exists, so I can re-embed both the single spot and the single Behind The Scenes video/s here:


Crazy Pets


Behind the Scenes

Sunday January 29, 2012
No word... yet...
After mentioning on my Facebook group page of so far having no idea if there would even be a Best Of compilation show this year (CBS seemed to be focusing on the 2012 spots, not previous spots), My mother sent me the notice that they would have one February first, co-hosted by the hot Jillian Michaels.


Hollywoodreporter.com Super Bowl's Greatest Hits 2012 Teaser

Wednesday February 02, 2012
Mis-titled Special
So the Super Bowl special last night was in no way in alignment with its Super Bowl's Greatest Commercials title; the lame hour catered only to high-end brands (the ones that are regular anuual advertisers), not by content and/or showing more highly praised individual spots generally enjoyed by the public at large.
Well, there's always Next Year: at least my relatively small if solid "fan base" watched to Make Sure whether my spot aired at all...

Wednesday January 30, 2013
Some but not all the Best...
CBS aired what they called Superbowl's Best Commercials, but based on results, not so much. Apart from the Pedigree spot not airing therein, they showed far too many Doritos spots, giving the suspicious impression they were the primary sponsors to the special.

Tuesday March 05, 2013
Wimpy...
Facebook friend Roberta Taylor notified me having come across the entire video spot on wimp.com (a humour site specializing in short around-the-internet videos).

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