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Geoffrey Gould
Reports from the set/s...

Pedigree Dog Food
Superbowl commercial

Friday October 31. 2008
Callback
I'd had an audition the week before for Pedigree Dog Food. As often the case, I felt I could have done better. As often the case, I "therefore" got a callback. I thought I did a little better, but I wasn't sure.
For one of the segments, I was playing a postal carrier who gets chased off the property by the household pet.

Monday November 03, 2008
On Avail
Saturday I received an email from my agent in the afternoon that I was On Avail from Tuesday the 4th through Friday the 7th.
Then comes Monday; I get a call that my On Avail status was extended through Saturday the 8th, and that the production company wanted to be sure I was still available.
Another call a while later that "if" I get booked, I would have a wardrobe fitting that afternoon, in Venice. Ellie and I deduced it would be on Venice Boulevard. Due to the calls from production, we figured that it was Most Likely I would be booked. As at work I have no cell signal, I decided to stay home the next day for when the call came in.

Tuesday November 04, 2008
A silent phone, while the country dies
There's an aspect of the Universe that my brother and I call Doing The Magick. This is how reality manipulates peoples' lives; if one expects a bus, the fastest way for it to come early is to start walking towards the next stop... and it will roar past you between stops. Sometimes this can be manipulated right back, but this day it got me. Had I gone to work, then the call would have come in that I was booked on the commercial. So obviously by staying home, no word came in.
Meanwhile, my calling service called, albeit aware I was unavailable Friday, I was told Central wanted me for an episode of The Office for Friday. We agreed my being On Avail normally would negate that, but we also agreed we had no idea if I would be needed for the commercial Friday or Saturday or even Thursday. Lou put me down as "tentative" for The Office, in case it become clear that Friday becomes available...

Wednesday November 05, 2008
Guy Fawkes Day
Instead of skipping another day's work, I went to work, planning after 9am to check my messages every hour or so.
At 2:13pm the call had come in (predictably, shortly after checking for messages). I also got a call from my calling service; seeing if I "could be" available Thursday as I was picture-picked for something. I neglected to ask for what, but did let them know that Friday seemed still a go for The Office.
My producer friend, getting ready for AFM that weekend, dutch-treat took me out to dinner as congratulations. While there I got a call from Josh, providing me with my next-day 8:30am calltime and crew parking location in Tarzana. He took down my email for me to be send me a copy of the crew-parking map. When I got home Brendan Vaughan (in the morning with whom I'm to check in), had sent it along. On the callsheet (a copy of which was included), I noticed there would be two pet owners, Arleigh Castle and Clint Culp, the latter of whom I saw at the callback, who when done, had left and they called him back to return.

Thursday November 06, 2008
Shoot
With an 8:30am calltime, I mistakenly took the express bus, unaware it would not stop at Tampa, a major cross street, and quite near crew parking. The next local bus back was too far away timewise, so I caught the express bus back in hopes from its next stop a local bus would get me back to the crew parking lot in time. Thankfully the bus halted at a red light right at crew parking location, and the driver was surprisingly helpful enough to open the door and let me out. (normally an MTA driver will go on obtusely for eight minutes why they "can't" open the door, instead of just opening the door).
I caught the next shuttle van to where catering was set up and I had my breakfast, and eventually found someone with whom to check in. The first segment of the commercial was being shot around the corner, and I was given a room in which I could wait. Unfortunately it was also being used as the production office, so I couldn't exactly stretch out. A shot breakdown clarified they would not get to my segment until just before noon.
At least it was relatively amusing; the two-way radio played the AD instructions to the set, and I got to hear various things that could have gone more smoothly. Generally this meant "civilians" drifting into the shot, one backgrounder hoping there was time to go to the bathroom but relenting when it was hinted someone else would do the background's bicycling business, et al.
Clint Culp and Arleigh Castle arrived, and the three of us got our wardrobe. Clint had a bathrobe and Arleigh a morning housedress. Predictably, I received a postal carrier uniform.
I was informed that this was not merely a national commercial, but it was to premier during the Superbowl. At first I was told this was a rumour, but quickly enough it was stressed throughout the enthusiastic crew and friendly ad-client producers. Clint said in the initial breakdown he received it declared it would be a Superbowl spot.
This would make my third national SAG commercial I'd booked. The first, while Taft Hartley'ing me "into" SAG (making me SAG eligile, at any rate), outsized me so I received no residuals. My second national commercial was booked, filmed; the ad clients on hand loved it... then silence. No holding fee, no word, no airing. Based on results, the funny spot simply never aired, if it was even completed.
While waiting to be called for set for the current commercial, I checked and found I had a phone message: my agent, conveying an additional aspect to the commercial. To help promote the spot, we were each to be interviewed in character... and it would provide a second contract to that effect, to run online for a year and a day or so.
Also while waiting, set PA Jesse Carlson came up to say hello. It was awesome to see him, considering Jesse had been the producer on the indie short film The Champ, on which I worked, playing the Mad Scientist.
After around 11am that segment was complete, and everyone came back to our area. Clint, Arleigh and I were brought to hair and make-up, and then we were brought down the street to the house being used. The shot breakdown originally had their pet Bruno coming from around the house, but now it would emerge from the open front door.
As I do say the same line as from the audition, I was body-mic'ed.
It was becoming clear that there might be only one pet owner, and eventually while spending most of the day there, Clint was wrapped. At least he would be paid for being booked and being there, but that was as far as it would go for him. He didn't mind: such had taken place before.
Diminutive and seemingly frail, albeit deceptively so, Arleigh is a sweetheart, and similar to the luck of Clara Peller, this commercial could end up helping Arleigh tremendously, at least via the online interview aspect. Later she would demonstrate an amusing Margaret Dumont aspect of being totally unaware at how hilarious she can be. She had no problem chasing and calling after "Bruno" (whose actual name was Ira).
Meanwhile I got quite a workout throughout the day myself. I lost count how often I got to depart the property at a full run. The director was named Patrick, but his surname was not on the callsheet, nor was the surname to his partner director Ole. During a momentary lull, I inquired of Patrick his surname, but his surname being either Norwegian or Swedish (I confess I do not know which), he said it once... and I wouldn't even risk trying to pronounce it. At the shoot Patrick just went by Traktor, after his production company (later some research through of which I was able to discover. [I'm mostly convinced] are their respective impressive surnames).
First Assistant Director was David Dean, who on our meeting, stressed to me that (an important aspect of) his job was to make sure I Was Comfortable. I assured him I was very experienced at physical comedy, so should anything as-yet-unscripted be required, that I would be up for it (including [but not limited to], Bruno managing to knock me down, standing or sitting on me, et al).
Patrick was a great director, and was patient not only with me but with Ira's performance. Patrick was very good at communicating what adjustments he wanted me to make (I just hope hope my adjustments were accurate reflections of what he was conveying to me).
As early as the auditions, I named Arleigh's character. At the first audition, it was suggested to say a "little hello" to the home-owner. My full given name is Geoffrey Lawrence, and Lawrence is also the surname to an aspect of my mother's side of the family, so as a meta-joke and a bit of a shout-out I exclaimed, "Good morning, Mrs. Lawrence!" At the callback I retained it, and it stuck within the commercial itself. (During the interview later, she gave herself the given name of Sheila.)
Based on the camera angles and thermal images being burned and added to the storyboard (essentially on-the-fly frame-grabs), unless I am judiciously edited out, I should have some considerable coverage.
We never stopped for lunch or any sort of meal break (e.g., an hour of overtime and two hours of meal penalties). The background and those from the first segment were fed a meal; the second AD C.J. retrieved some food for me. "Unfortunately," anytime I had a second with which to eat one to two bites, I'd be called back to my first position.
The contract and paperwork and such was finally given, but like time available for any eating, I barely had time even to look over it/them.
Finally the gate was checked for the last time, and the commercial spot was wrapped.
But we weren't done.
From the ad agency, Chris (Adams?) reiterated to me about the interview, for which I was ready. We decided to let Arleigh go first. She was hilarious. Her improv was concise, and very sweet, and hence, extremely funny. At one point she asked if what she was saying was any good. She was strongly reassured she was doing great. Aside, we likened her innocence to the hilarious Margaret Dumont, famous for being unaware she was doing comedies.
Ad agency clients, Margaret and Guia, were wonderful and supportive. Right as we wrapped, Margaret took a photo of me with Arleigh and Ira (which I will post after the commercial begins to air), which she said she'd email to me. I provided Guia my email (when I thanked her via email from her card she provided me).
When Arleigh was done, the camera was set up for me. A sheet of paper with "suggested" lines was provided. I was assured I could make the lines my own, go where I wanted with it, et al.
As my mailman character clearly considered Bruno an ongoing nemesis, I took the slightly dark humoured lines and went a little darker with them; very dry and dead-pan, and my off-screen "interviewer" frequently bowed in efforts to keep from laughing out loud. We ended with my taking off at a run, as though Bruno was coming up from behind the camera. On returning, I completely forgot to retrieve and retain the sheet of paper with the lines.
On my way back to the trailer, I checked my messages, finding my calling service, seeing if it could be clarified if I was available the next day for The Office. I assured him I was, and I was listed as confirmed for the next day shoot.
I finally managed to fill out the paperwork, and on changing to my own clothes, discovered that wardrobe had left... and my own socks were missing. The ones I'd been given were snug and by then digging into me, but the assist provided me with a new pair of socks, still with th'$4.95 price on'em. Still, they were black and fit quite comfortably.
C.J. was aware that as I did not have a car, I didn't have to go back to crew parking, and he instructed the shuttle driver to take me to the nearest bus stop. As we approached Ventura Boulevard, an express bus zipped by. But as we approached the next nearest bus stop at Reseda, the next express bus crept up directly behind us. As we were at a red light, I was able to hop out, race to the stop before the bus arrived, and caught it back to Universal.
So the commercial is scheduled to start its run February 01, 2009 during the Superbowl. This also means once it begins airing, it will be available via YouTube and/or MySpace vids, and I can embed it below... Margaret and Guia each strongly assured me I would receive a DVD copy, so with adding it, I can update my demo reel. I can also post frame-grabs from it, once it has begun to air. I certainly hope they provide me with the finished web-based interview segment/s as well, plus the Making Of stuff being filmed right and left throughout the shoot.

Tuesday November 25, 2008
Seattle Superbowl Sheila Shout-out
While house- and dog-sitting, an interesting bit of synchronicity occurred to me (at 2am when my friend's chocolate lab insisted on going out). My full given name is Geoffrey Lawrence (Lawrence also being an off-shoot family surname on my mother's side).
As early as during the audition, within the Superbowl spot I refer to my delivery recipient as Mrs. Lawrence as a joke shout-out. With no input from me, for the Internet promo tie-in, Arleigh had given herself the given and therefore rest of her character name: "Sheila Lawrence."
Talk about a mega shout-out now: Sheila Lawrence is the name of my aunt (my mother’s cousin)...!

Geoffrey Gould with costar Arleigh Castle at the Superbowl 2009 commercial shoot, November 2008
With costar Arleigh Castle at the
Superbowl 2009 commercial shoot,
November 2008.
Geoffrey Gould with directors Ole Kristian Krogstad and Patrick von Krusenstjerna at the Superbowl 2009 commercial shoot, November 2008
With directors Ole Kristian Krogstad
and Patrick von Krusenstjerna at the
Superbowl 2009 commercial shoot,
November 2008.

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